Step intu new shoes as new store opens at Lakeside

The opening of the new Deichmann store at intu Lakeside.

intu Lakeside’s newest addition has moved into a 496 metre squared unit, creating 15 permanent jobs, including supervisor positions, shop floor and cashier roles.

The official launch of shoe retailer, Deichmann, took place on Saturday, 1 December with a range of in-store promotions throughout the day, including free shoes for the store’s first 25 customers and limited edition bags.

Bhish Dhanraj, Store Manager of Deichmann Lakeside, said: “Following a successful opening, we’re even more excited for the future of our Lakeside store. We are looking forward to getting to know all the local shoppers and becoming a well-loved fixture at the intu centre.”

The space underwent a £483,000 transformation, to reflect the brand identity of Deichmann’s 3,700 strong global portfolio. 

Deichmann stocks a full range of men’s and children’s shoes, as well as unique and exclusive lines from brands such as adidas and Nike, with a price guarantee that customers will be refunded the difference if they find an identical pair of branded shoes cheaper in any UK high street or online retailer. Deichmann’s own brand shoes start at just £5.99, with real leather products starting at £24.99.