It’s a n’ice move intu Lakeside for Rossi

A LEGENDARY ice cream parlour has signed up for a store at intu Lakeside.
The centre has agreed terms with Rossi Ice Creams to launch this summer, 86 years after Rossi’s Southend parlour first opened its doors to the public.
The company now sells ice cream in selected branches of Asda, Morrisons and Co-op and hopes the increasing brand awareness from an intu Lakeside store will support plans to distribute its product nationally.
Charlie Bird, sales director at Rossi, said: “Our opening at intu Lakeside is a key part of our strategy to build the profile of Rossi nationally.
“Whether they’ve grown up loving Rossi ice cream or encountering us for the first time, we can’t wait to make more customers smile at our intu Lakeside site.”
Rebecca Ryman, regional managing director at intu, said: “There’s never been more choice in the food and the drink sector and the best brands are tapping into trends that really matter for today’s consumers such as local provenance. Rossi is a real Essex seaside institution and its arrival at intu Lakeside is going to generate a huge amount of excitement among so many of our shoppers who already love this well-known local company.”
Rossi sits next to artisan baked donut brand, Dum Dum Donut’s an independent British company based in Chelmsford, who offer high quality, natural artisan doughnuts that are uniquely baked fresh every day.
Jack Wills will also open at the centre this year, opposite a new Zara store which will be three times as big as its current Lakeside shop.
And incoming leisure brands like Nickelodeon, Hollywood Bowl and new mini-golf operator Putt-shack will arrive 2019 as part of the centre’s £75 million development.