Beauty firm makes a Base and moves intu Lakeside

BEAUTY and fragrance retailer Beauty Base arrives at intu Lakeside shopping centre tomorrow (Friday).
The new store will offer a variety of fragrance and beauty products from brands such as Chanel, Viktor Rolf, Marc Jacobs, Gucci and Jimmy Choo.
The Lakeside store is the brand’s ninth physical store launch and will be followed by the opening of a centre:MK in Milton Keynes store later this month.
Beauty Base joins a prestigious line up of beauty brands at intu Lakeside and will allow beauty fans to browse a wide range of popular beauty, skincare and fragrance brands and shop with confidence in the hands of the knowledgeable Beauty Base staff.
Beauty Base has become a premier destination for fans of designer make-up, skincare and fragrances.
Beauty Base Director, Salman-AL-Farsi commented on the latest launch: “We’re excited to open the doors to our Lakeside store. As a destination for fantastic brands with a high volume of visitors, we know Lakeside is the perfect place for shoppers to enjoy the Beauty Base experience.”
Established in 1973, Beauty Base is a privately owned family retailer of fragrance and beauty products, and the first fragrance retailer to develop the specialised self-service concept in the UK.
Beauty Base has built a reputation for putting the needs of the customer at the heart of everything they do. They have proudly maintained this ethos for the last 44 years, both in their highly prestigious stores and online.
Customers can shop in-store or online at